“Phoenix Raceway and ISM Connect have mutually agreed to restructure their relationship and will discontinue its naming rights partnership. We look forward to transitioning back to Phoenix Raceway, a brand that has built a strong affinity across the racing community since our opening in 1964. The repositioning of Phoenix Raceway aligns with NASCAR’s integrated sponsorship strategy and supports ISM Connect’s efforts to shift its focus from brand awareness to delivering their next-generation technology at NASCAR facilities. We thank ISM Connect for their partnership as we look forward to a historic season for our track, culminating with the 2020 NASCAR Cup Series Championship at Phoenix Raceway.”
— Phoenix Raceway PR —
