Dawn 150 Sponsorship Moving To Kansas Speedway ARCA Race

NASCAR, the Automobile Racing Club of America (ARCA) and Kansas Speedway announced Tuesday Dawn, “America’s #1 dish liquid,” will serve as the title sponsor of the ARCA Menards Series Dawn 150 race at the 1.5-mile Kansas tri-oval on Friday, July 24.

The on-track action for the ARCA Menards Series will take place on Friday, with practice preceding the Dawn 150. The race is scheduled for live broadcast on FS1 at 10:00 pm ET, 9:00 pm CT. The NASCAR Gander RV & Outdoors Series will also race Friday night, in advance of the Dawn 150.

“My father worked at Procter & Gamble his entire career,” commented Kansas Speedway president Pat Warren. “We use Dawn at the track every day, and I am thrilled to have them as a partner for the Dawn 150.”

The Kansas weekend will commence on Thursday evening with the Super Start Batteries 400 presented by O’Reilly Auto Parts NASCAR Cup Series race (7:30 pm ET, 6:30 pm CT, NBCSN). Doubleheaders on both Friday and Saturday will ensue. The Saturday pair includes a second NASCAR Gander RV & Outdoors Truck Series race (1:30 pm ET. 12:30 pm CT, FS1) to be followed by the Kansas Lottery 250 NASCAR Xfinity Series race (5:00 pm ET, 4:00 pm CT, NBCSN).

“Dawn has been helping Americans with kitchen clean-up for decades,” says Kristine Decker, Director of North American Dish Care at Procter & Gamble. “We’re proud to be part of everyday family life, and important traditions like watching the race. That’s why we’re excited to join thousands of families in their homes on race day, so they can worry about who will finish first, and not how long clean-up will take.”

— ARCA Racing —