Kyle Busch Launches Rowdy Energy Drink

This week, two-time NASCAR Cup Series champion Kyle Busch launched Rowdy Energy, his very own line of energy drinks that were created with a proprietary Enhanced Performance Energy formula. Rowdy not only delivers consumers amazing taste, but has leading edge sugar reduction ingredients, precise time-released caffeine and also provides an excellent source of electrolytes that exceed the levels of leading sports drink brands.

Busch collaborated with successful beverage entrepreneur Jeff Church to bring consumers Rowdy Energy ( Church co-founded the health and wellness brand, Suja Juice in 2012 and similarly disrupted the category by launching more than 200 products in seven years. Church said, “Kyle and I were both aligned that if we’re going to do this, then the foundation has to be built on disrupting the Energy and Sports Drink categories.”

“I had a mission to bring a cleaner and more functional alternative into the category that provides energy, hydration and key nutrients that are often times difficult to get into our diets,” Busch said. “With the team that we have in place, we’ve created a product that we feel will stand out in the current market because our proprietary sweetener system gives consumers the choice of either a natural sugar-based Rowdy Energy with 60% less sugar than leading energy drink brands or a zero sugar Rowdy Energy that is KETO Certified, a first in the industry.”

About Rowdy Energy

Kyle Busch is always striving to excel in everything he does not only on the race track where he has broken countless records and is a two-time NASCAR Cup Series champion but also off the track where he is a husband, father and business owner. Busch dreamed of creating his own enhanced, smarter energy drink so that he and his
fans could achieve their goals.

With a focus on wellness for longevity in his career and life, the accomplished driver aptly nicknamed “Rowdy” for his will to win at all costs, created Rowdy Energy with a proprietary Enhanced Energy Formula. Comprised of precise time-released caffeine, sugar reduction ingredients, amazing taste and hydration levels above leading sports drinks, Rowdy Energy is a “better for you” product. Specifically formulated for your needs to accomplish any challenge thrown your way and to be your most effective self. Rowdy Energy seeks to support those that embody a spirit of high performance, not just all-star athletes but the weekend warrior, superhero mom, the ambitious college student, the men and women in uniform.

Rowdy Energy is currently available online in four flavors, including two sugar free options that are KETO certified. For our more traditional energy drink consumers, a 60% less sugar option than the other leading energy drink brands. For more information about the product, visit and follow Rowdy Energy on Facebook, Twitter and Instagram.

-Kyle Busch Motorsports-