Dale Jr. Foundation Auctioning Off Race-Used Steering Wheel to Raise Money for Food Insecurity Crisis

Credit: RICHMOND, VIRGINIA – SEPTEMBER 11: Dale Earnhardt Jr., driver of the #8 Unilever United For America Chevrolet, spends time with his daughter, Isla Rose on the grid prior to the NASCAR Xfinity Series Go Bowling 250 at Richmond Raceway on September 11, 2021 in Richmond, Virginia. (Photo by Sean Gardner/Getty Images)

When Dale Earnhardt Jr. climbs behind the wheel of the No. 88 Hellmann’s Chevrolet on Friday night at Martinsville Speedway (7:30 p.m. ET on Fox Sports 1), he’ll be doing much more than steering a racecar, he’ll be helping those who experience food insecurity.

It is estimated that one in every eight Americans are food insecure, meaning they “lack consistent access to enough food for an active, healthy life,” according to the U.S. Department of Agriculture. Earnhardt Jr. and The Dale Jr. Foundation will call attention to that fact at Martinsville with a specially designed steering wheel for the No. 88 Hellmann’s Chevrolet.

The wheel, produced by Max Papis’ MPI® in Italy and featuring TrueTimber’s® Viper Urban Orange camouflage, will be auctioned off following the event to raise funds to battle food insecurity through The Dale Jr. Foundation’s partner charities.

“Food insecurity is a growing trend in today’s society, and we are excited to see Dale Jr. raise awareness for this important cause through the creation of this exclusive, one-of-a-kind steering wheel,” said Regina Smith, director of The Dale Jr. Foundation. “Our partner, TrueTimber® Camo, provided the digital camouflage for the wheel and Max and his company, MPI®, helped bring it to life.”

Bidding for this unique item begins on Martinsville race day, Friday, April 8, at TDJF’s auction site and will remain open through Monday, April 11 at 3 p.m. ET.

— JR Motorsports —