Atari Hotels Joins Zane Smith as Multiple Race Sponsor

Zane Smith welcomes new sponsor, Atari Hotels, for four consecutive Gander Trucks races beginning at Richmond Raceway. Atari, a trailblazer in the gaming industry, is pioneering a new concept: a unique lodging experience combining the iconic brand with a one-of-a-kind video game-themed destination. Atari Hotels level up hotel entertainment with fully immersive experiences for every age and gaming ability, including the latest in Virtual and Augmented Reality. Select hotels will also feature state-of-the-art venues and studios to accommodate esports events.

Smith is currently third in the championship standings, 56 points behind the leader. Smith is locked into the playoffs with his wins at Michigan and Dover in August.

— GMS Racing —